REALTORS have so many jobs that they have to do, but none more important then lead generation. New agents (and many seasoned agents) have argued with me many times that lead generation isn’t the most important thing and my answer is always simple. Without leads you don’t have anything else to do. You can be […]

If you went through any type of “agent” training, most of the training classes out there available to Realtors(R) talk about your sphere of influence. By that we’re talking about your friends, family, past co-workers, your significant other’s co-workers, etc. As the sphere expands, you list your friends’ friends, their family, co-workers, and the list […]

We all know that we should be farming a geographic area. But…we don’t like to spend the money. It can take years to start to see a consistent return on your farming investment and most agents stop before the results come in. For best results you should be farming every 21 days so it can […]