I confess that at one time I bought homegain leads. I am embarrassed to admit it. Lesson learned.

The ‘leads’ that I paid for were terrible. I got lots of ‘potential sellers’ who just wanted a free valuation on their house because they already had a buyer. Most people never returned my emails or calls. Those who did want to list their homes were looking for the lowest price in town, which is hard to give when you are forking over a big chunk of change to homegain for the lead. Anyway, I don’t think I have anything nice to say about them, so I will be quiet now.

Online leads are of low quality in general as there are a lot of people that just like to look at homes even if they aren’t interested in buying or selling. Then you have a site like HomeGain that doesn’t explain to the consumer that their information is going to be sold to multiple agents and then big surprise conversion is even lower then normal.

The best way to get internet leads is to get your site professionally optimized or signup for pay per click. I know many Naperville real estate agents that are unhappy with the service.

You are all sooo right. Internet leads are horrible. You should not work any of them and send them all to me…….seriously though……If you can land one in 20 you are doing good provided that they cost less than $100 per lead. You can get them as low as $5.00 per lead with the right marketing. That is even better. Just be careful out there.

House.com leads… lead to nothing! Contracted for six months at 440.00 a month for 8 leads. I chose buyer leads. Zero results! If you cancel before six months you are charged 50 percent of contracted price. The leads are bogus! Before I buy any other sales pitch sold to a REALTOR, I will google search results first. I hope by posting this I can help a fellow associate not be ripped off!

homegain leads do suck. They are known for cheating real estate professionals.

Homegain usurps leads by dominating search engine keywords in every real estate market. They purchase the top spots on all search engine inquiries so that Homegain comes up before actual realtor websites. Then Homegain charges a stiff 30% commission on any sale even if the lead did not come from Homegain. A few years ago the management decided to increase their bottom line by charging agents more money for lead capture but reduced the qualification process (to increase the lead capture) which explains the terrible leads that you received.

[…] By linking to directory sites or worse lead generators (like Home Gain) you are helping them outrank you and many other agents. Most directories have a paid link option, this allows you to get the link you want without helping the directory rank higher. Even better, you now have a one way link. […]

[…] of leads turn to sales then the service will have paid for itself” when agents talk about Home Gain, House Values, or any other lead generation site/service. There is one major flaw in thinking like […]