You might want to check out the blog by Matt Cutts. He is a Google employee that shares some insite into Googles thouhgt process. He also shows examples of sites that have doen things that Google considers spam and that can get your site removed from their index.
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January 9th, 2006 @10:51 pm
[…] So yes PR can be manipulated as in PR Fakes and the quick note shows how the toolbar PR isn’t always the best way to value a link. The traffic of a link is much more important than the little green bar. Also want to add that I am not in anyway saying that you should go buy links as Matt Cutt’s has said in his blog that you shouldn’t buy links to boost your rankings. […]
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[…] Now this might blow your mind. Google has already devalued links from a number of sites that sell links. They do not pass PR and you aren’t getting any value from them even if the “no follow” isn’t used. So how safe is it to buy links for PR purposes? I would say not very as link selling/buying is high on Matt Cutts’ hit list and he has called out more than a few sites for doing it in his blog. […]