Reciprocal linking has allowed many sites to get high ranking for a long time. This tactic currently has come under direct fire from Yahoo. Yahoo has decided to knock down some of the real estate industries largest web providers clients for “excessive cross linking”. Penalties have been assessed and now the industries largest template provider is trying to figure out how to get it’s clients back into the good graces of Yahoo.

The task is daunting as Advanced Access has over 35,000 clients that have been linking with each other for years. Many of the sites owners no longer do any SEO work on their sites but have many links already there. While others have no idea there is a problem and continue to plug away trying to get more and more links to get their rankings back that they recently lost. While others question if what has been presented by AA will have the potential to harm them in the other search engines.

Advanced Access has enlisted the services of one of the SEO industries top names, Greg Boser aka Web Guerrilla, to try and help resolve the problem. Greg has come up with a plan that Advanced Access is trying to get their clients to go along with. This is the truly daunting part of the task, try and get 35,000 real estate agents to agree on anything. Then get them to take the time out of their schedules to make the changes needed to get all of the sites back into Yahoo’s good graces.

Heated discussions, some productive and other not so productive, have filled the AA private forums over this topic. Who can blame the agents for getting so upset as for many their livelihoods are tied to their websites. The lead generation from the second largest search engine stopped over night and now the agents wait to see if AA with the help of Greg can fix the issue.